Learn more about Boyd’s Eye Shadow

Description: Create an eye look youll love with our lustrous eyeshadows. Long-lasting, blendable pigments that take you from flirty to bold in the blink of an eye. Buildable shades for a look thats as beautiful as you.

Application: Apply with eyeshadow brushes to blend for precision. Then sweep over the eyelids.

About the Brand: The legacy of Boyds is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyds Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s.

Originally named ‘Boyds Chemists’ in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the ’60s. That’s when Carol Fader, Boyd’s Vice President, and co-owner combined her keen imagination with her love of fashion, culture, and make-up to spark an avant-garde revolution in the cosmetics industry.

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