Description: Boyd’s Liquid Eyeshadow is lustrous, silky, longwearing liquid eyeshadow. Wears for up to 8 hours without fading or creasing. Weightless gel-like texture illuminates the eye area with sheer, radiant color. Convenient and portable formula glides onto lids with ease for a smooth, luxurious finish.

Application: Apply to the liquid eyeshadow to the lid and blend using a brush. It can be wear alone or over eyeshadow.

About the Brand: The legacy of Boyds is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyds Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s.

Originally named ‘Boyds Chemists’ in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the 60’s. That’s when Carol Fader, Boyd’s Vice President and co-owner combined her keen imagination with her love of fashion, culture and make-up to spark an avant-garde revolution in the cosmetics industry.

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